Since its founding, Atsuta Kigyo has held firm to the high-mix, low-volume system of production to become a die cast manufacturer that has carefully honed its skills. Usually, the demand in the die casting industry is for extremely large volume lots for use in the automobile manufacturing industry " But from the start, Atsuta Kigyo has produced a variety of manufacturing parts in addition to those for the automotive industry, such as those for electric power tools and sewing machines.

Its unique technologies and new high-accuracy die cast technology (HAD) are based on years of carefully nurtured skills that have been focused on creating the sophisticated technology essential for high-mix, low-volume manufacturing.

The HAD technology is based on the concept of "It is best to remove the workpiece from the die before contraction starts." This approach broke the conventions held by the industry and gave it the epoch-making zero-draft technology. This enables mass production while eliminating the need for further machining and yet maintains the same dimensional and geometrical tolerances as conventional precision machining. As it has eliminated the need for machining after casting, HAD is now catching the attention of other fields for parts with complex shapes requiring precision processing, especially parts that are difficult to machine.

Atsuta Kigyo believes that small-and-medium sized businesses have been charged with the duty of organically blending the practice of manufacturing with research and development. So instead of establishing a separate research and development department, Atsuta Kigyo has all of its employees become involved in the manufacturing process so they will acquire the knowledge and basic skills that form the know-how of the company. This is a process that makes each employee an important partner and gives him or her a higher level of awareness than a conventional employee; a concept that elicits the unfettered thinking and the strong sense of unity that enables Atsuta Kigyo to counter challenges from overseas manufacturers.