Outline of MADE IN NAGOYA Award 2004 WinnersMONODUKURI-BRAND-NAGOYA

No.1 in roll-forming technology

HISADA CO., LTD.

"Quality is the lifeblood of the company. Anticipating the needs of the 21st century, we compete around the world in the field of roll-forming."

Developing proprietary roll-forming technology through our own R&D

Door frames and seat rails are indispensable parts for automobiles. They are manufactured by a process called roll-forming. As these parts have to look nice and at the same time meet safety standards, they require complicated and sophisticated processing methods.

To support such technology development, Hisada has adopted the Toyota Production System and actively works on the development of human resources with the young employees. By efficiently using the NVC laboratory, an in-house R&D center, the company continues to develop new processing technologies. The technique of roll-forming a high-tensile steel of 100 k is an example of such achievements.

Thanks to such constant efforts for improvement, the company continues to be competitive in its industry. Attaining the No. 1 share in several Japanese markets for automotive door frames (center pillars and others), power window lower frames, and division bars.

A strong competitive edge through the uncompromising quest for productivity

The automobile industry is a mature market, but the competition continues to expand in the automobile parts industry. Under these circumstances, the company continues its challenge to quickly meet the demands of customers. One of the keys to success is the strong teamwork among its employees, and as shown by its motto, "Every technology starts with people and ends with people." Another key is the joint R&D it carries out actively with clients. In 2004, Hisada was awarded all three awards for quality, technology, and cost given by a major customer.

Hisada is also positive about expanding its operations overseas. In 1997, the company set up an overseas subsidiary in Indiana, U.S.A. The fast growing Chinese market is another target. Today, Hisada supplies automakers worldwide with its products. Anticipating the demands of the 21st century, Hisada will develop its operations, knowing no boundaries.

global issues

Company Profile

Company name
HISADA CO., LTD.
Head Office
11 Saburo, Satomachi, Anjo, Aichi, 446-0001 Japan
Telephone
+81-566-97-9282
Fax
+81-566-98-0084
URL
http://www.japan-net.ne.jp/~kkhisada
E-mail
y-ino@hisada-g.co.jp
President
Yohei Hisada
Established
1960
Capital
10 million yen
Employees
244
Overseas divisions
The U.S.A. (Indiana)
Sales
10,594 million yen(FY to December 2004)
Business lines
Manufacturing of automotive parts.
Unique products, leading technologies, and (domestic) market product share
Center pillars, 30% (No. 1 share) , Division bars, 35% (No. 1 share)
ISO
ISO14001 certification (2004)
ISO9001/2000 certification (2003)

(All information and data are as of May 2005.)