Outline of MADE IN NAGOYA Award 2002 WinnersMONODUKURI-BRAND-NAGOYA

Pursuing authentic taste of food

KINJIRUSHI CO., LTD.

With our corporate mission of contributing to the enhancement of dietary culture, we pursue the relish, richness and pleasure of quality food. Our "Kinjirushi" brand represents the top quality in various foods ranging from farm produce to processed foods.

Pursuing authentic taste in food starts with seedling selection

Wasabi (Japanese horseradish) is indispensable to Japanese foods such as sushi, sliced raw fish and soba(buckwheat)noodles. Wasabi can be said to serve as a fine supporting element. The hot and spicy taste of wasabi complements the flavor of food ingredients. Unfortunately, however, not many Japanese people know the authentic taste and savor of wasabi. Its real savor comes to the peak between five and 30 minutes after it has been ground. Kinjirushi Co., Ltd. has pursued the authentic taste of wasabi. Our complete control begins with cultivation of wasabi seedlings. Although increasing numbers of food manufacturers use imported ingredients in their food products, we have stuck to home-grown wasabi, to maintain quality by establishing a closer network with our farmers. We have devoted a great deal of time and care throughout the entire process, "from field to table."

We pioneered the development of varieties of wasabi (Japanese horseradish) raw material and originated several new strains of wasabi: "Misawa"and "Mitsuki" for traditional wasabi and "Hakuho" for Western horseradish. We also succeeded in mass-producing disease-free seedlings of wasabi by the application of tissue culture technology. We have established our own consistent quality control system, ranging from the growing of agricultural produce to food processing, through application of our own technologies such as the "deep frozen grated wasabi system" and the "ultrahigh-speed filling and packaging system." Concerning ingredients for industrial use, we are the number one supplier, enjoying a 40% market share.

We pursue the potential of wasabi.

In addition to newly developing wasabi through the application of plant biotechnology, we play a part in spreading Japanese food culture to the rest of the world, by increasing sales of our products in the West, Asia and Oceania. Furthermore, we have made energetic efforts toward further development by promoting collaborative research with universities and recycling-oriented agriculture.

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Company Profile

Company name
KINJIRUSHI CO.,LTD.
Head Office
NADIA PARK business center building, 23F, 3-18-1, sakae, Naka-ku, Nagoya, Aichi, 460-0008 Japan
Telephone
+81-52-242-0008
Fax
+81-52-242-0009
URL
http://www.kinjirushi.co.jp
President
Keiko Kobayashi
Established
1929
Capital
180 million yen
Employees
250
Overseas divisions
U.S.A., U.K., Germany
Business lines
Manufacture and sales of food ingredients, including various types of wasabi (Japanese horseradish), freshly grated ginger and garlic, mustard, soup, ume paste, soy sauce for broiled eel, various types of salad dressing, and seafood soup.
Unique products, leading technologies, and (domestic) market product share
Wasabi for industrial use: freshly grated, powdered and paste types (40%, Rank: 1)
ISO
ISO9001 certified (2002),
ISO9001-HACCP Management System certified (2002)

(All information and data are as of July 2015.)